POS and Packaging
What’s a package? A bit of pretty protection for what’s inside it? Something to be torn open and discarded? Or as we see it, an integral part of your brand which, if treated as such, helps its sale.
Same with point-of-sale materials, like posters, banners and pop-up stands, or displays in windows, or on counters, or at exhibitions, and plenty more.
They stand proudly beside your brand, drawing in, pleasing and exciting your customer’s eye. They’re instantly recognisable as being part of your business. They show your professionalism and your total belief in what you do. Or at least they should.
All you can ask of your creative design agency is that it keeps creating great design across the whole of your brand. Every piece is part of the whole and, in our book, point-of-sale and packaging are as crucial to your business as the most sophisticated website.
At an exhibition or in a shop window or wherever, great design not only can help you display your product or service to its best effect, but also show that you completely believe in your business and how you can help your customer. Powerful thing, that. Let’s talk.
Interested in our POS and Packaging services?
If you would like our creative director to contact you, please call 01204 435156 or contact us for a no-obligation quotation.
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Notes and Quotes...
Research has shown that 50 percent of purchases are decided at the point of sale; 75 percent of consumer purchasing decisions are made in the retail outlet; 16 percent of UK shoppers change their mind about the brand they intended to buy when in store; and 75 percent of shoppers who pick up a product with eye-catching well designed packaging will buy it.
